Corporate video provides the answers to the 5 Ws and an H: who, what, where, when, why and how of a company, a group or an institution.
Essentially it is an image building exercise – creating a brand image, establishing a reputation, reflecting the experience of its management and employees, demonstrating the quality of products and/or services and subliminally communicating to the larger audience your credibility and integrity as a business.
It forms an integral part of an organization’s marketing arsenal. On many fronts it doubles as a marketing video because it promotes your business. In fact, often these days there is a fine line between corporate and marketing videos.
An effective marketing video is one which influences the target audience to choose your company, product or service over others.
Contact us to find out more about how we can produce an effective corporate/marketing video for you.
It goes beyond informing, it has to convince and convert the message into a sale.
We have made effective corporate/marketing videos for a variety of sectors for wide ranging applications as you will notice from the videos in our video gallery.